Samuji Pre-Fall 2017




Samuji Pre-Fall 2017

Loving every piece of the Samuji Pre-Fall collection. Summer has just barely started here in Finland, but nevertheless can’t help but think about those August and September evenings.

Samuji’s pre-collection designer, Jenni Väänänen, received a handwritten note with a portrait of Swiss journalist Annemarie Schwarzenbach, and just like that, she had a new muse. She pored over photographs of the traveler and writer from the 1930s, finding uncanny parallels between the androgynous adventure woman and the effortlessness and simplicity that are at the core of Samuji.


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